New movers campaigns show success in bringing new patients into the system and lead to patient encounters across high value service lines within the system. We were to create fresh, new branding and messaging for consistency. Using onomatopoeia (or words that represent sounds) this concept takes a fun and engaging approach to the idea of moving. The words and icons on the cover tell a story starting with the moving truck, some type of typical minor injury and ultimately the satisfaction of discovering new healthcare at MUSC.
Copywriting: Mark Purcell
